what is SEO? Search secure for Seo Services In Chicago. Search with Vision. Unlimited Access. Always Facts. The Best Resources. Privacy Friendly. why is SEO important? To understand the value of SEO, let's break our definition into three parts: Organic search results: the unpaid listings on a search engine results page (SERP) that the search engine has determined are most relevant to the user’s query. Ads (in this context, PPC or pay-per-click ads ) make up a significant portion of many SERPs. Organic search results are distinct from these ads in that they are positioned based on the search engine’s organic ranking algorithms rather than advertiser bids. You can’t pay for your page to rank higher in organic search result. Quantity of organic traffic: the number of users who reach your site via organic search results. Users are far more likely to click on search results that appear near the top of the SERP, which is why it’s importan...